catalyst
THE SALES ENGINE

Close more
deals with
less effort.

Catalyst is an AI sales agent that qualifies leads, builds proposals, and follows up — automatically. Your reps focus on closing, not chasing.

Live Pipeline
12 active deals
New Leads5
Martinez Home
Full renovation
85
Chen Residence
HVAC + insulation
72
Nguyen Property
Roof + gutters
Proposal4
Williams Home
$38,200
Opened 3x
Park Family
$52,800
Follow-up today
Closing3
Thompson Remodel
$41,500
Contract sent
Rivera Estate
$68,900 — Signed!
Catalyst auto-sent follow-up to Williams Home — proposal opened 3x, scheduling call
2x

More proposals sent per rep

68%

Faster lead response time

<30d

Average sales cycle

31%

Average close rate

HOW CATALYST WORKS

From first lead to
signed contract.

Every step of your sales process, handled by AI — with you in control of the deals that matter.

IN
New lead from Google Ads
Sarah Johnson · 4BR home · Tampa, FL · Interested in full renovation
2s ago
Catalyst scored lead
Score: 91/100 — Homeowner, high property value, matches service area, strong purchase intent
Auto-routed to your top rep
Personalized intro text sent · Appointment link included · Follow-up scheduled in 24h
STEP 01

Instant lead
qualification

Every lead gets scored in seconds — not hours. Catalyst looks at property data, service history, location, budget signals, and intent to rank who's most likely to close. Your reps only talk to the best leads.

STEP 02

Proposals that
sell themselves

Catalyst auto-generates professional proposals with scope of work, pricing breakdowns, financing options, and before/after projections — personalized to each customer. What used to take your reps an hour now takes 30 seconds.

Auto-Generated Proposalfor Sarah Johnson
Home Improvement Proposal
Generated in 28 seconds · Customized to property data
Ready to send
Project scope
Full service
Timeline
2–3 weeks
Total
$28,400
Scope of work
Materials & equipment$14,200
Labor & installation$9,800
Permits & inspections$1,200
Warranty (10yr)Included
Customer ROI snapshot
Year 1Year 5+
Projected property value increase: +$52,000
3 financing options Tax incentives E-signature ready
DAY 1
Proposal Sent — 10:23 AM
Personalized $28K proposal with 3 financing options
Opened by customer — 2:41 PM
Spent 4m 12s on pricing breakdown page
DAY 3
Auto follow-up sent — 9:00 AM
"Hi Sarah, noticed you were reviewing the savings — want me to walk you through the numbers?"
DAY 5
Appointment booked — 11:15 AM
Site assessment scheduled for Saturday 10 AM
STEP 03

Smart follow-ups
that don't feel robotic

Catalyst tracks when customers open your proposal, what they look at, and follows up at the right moment with the right message. No generic drip campaigns — every touchpoint is personalized to their behavior.

STEP 04

Pipeline intelligence
you can actually use

See which deals need attention, which reps are hot, and where revenue is coming from — all in real time. Catalyst flags at-risk deals before they go cold and tells you exactly what to do about them.

Pipeline Value
$842K
+23% this month
Win Rate
38%
vs. 22% industry avg
!
2 deals at risk
Lopez family — no engagement in 5 days. Catalyst recommends: call + incentive offer.
RESULTS

The math works.

Here's what changes when your sales team runs on Catalyst instead of spreadsheets and sticky notes.

WITHOUT CATALYST
Lead response time4–6 hours
Proposals per rep / week8–12
Average close rate18–22%
Sales cycle45–60 days
WITH CATALYST
Lead response timeUnder 5 minutes
Proposals per rep / week18–22
Average close rate28–32%
Sales cycleUnder 30 days
EXCLUSIVE FEATURE

Dead leads?
Bring them back.

Most contractors have hundreds — sometimes thousands — of old leads sitting in a spreadsheet doing nothing. Catalyst's Dead Lead Revival scans your entire database, finds the ones worth re-engaging, and automatically reaches back out.

Dead Lead Revival
1,847 old leads scanned
Your old lead database 1,847
Leads aged 30–365+ days · No recent activity
AI-scored as revivable 312
New financing available · Seasonal pricing · Market conditions changed · Previous objection resolved
Auto-outreach sent 312
Personalized emails SMS sequences Updated proposals
Re-engaged & booking 47
15% revival rate · $1.9M in recovered pipeline value

Finds the signal in the noise

Catalyst cross-references your old leads against current financing rates, new rebate programs, seasonal demand trends, and local market conditions to figure out which ones are actually worth calling again.

Re-engages with context

No awkward cold calls. Catalyst sends personalized outreach referencing why now is different — "Since we last spoke, new financing options dropped your monthly payment by $120 and we can start 2 weeks sooner."

Revenue you already paid for

You already spent the ad dollars to acquire these leads. Dead Lead Revival turns your existing database into a pipeline — with zero new customer acquisition cost.

$1.9M
Recovered pipeline
$0
New ad spend required
ROI CALCULATOR

See your revenue potential.

Plug in your numbers. See how much additional revenue Catalyst can unlock from your existing lead database.

Your Numbers

10010,000
$5K$80K
1%40%
Assumptions
15% of dormant leads are revivable · 35% of revived leads book an appointment · Catalyst improves close rate by 1.4x on re-engaged leads

Projected Results

Leads revived 150
Appointments booked 53
Additional closed deals 11
Additional revenue $275,000
Estimated ROI
Based on ~$2,497/mo Catalyst cost
10,910%
Unlock This Revenue
LIMITED EARLY ACCESS

See Catalyst
in action.

We'll show you how Catalyst works with your actual leads, your service area, and your pricing. 30 minutes, no pressure.

30-MIN WALKTHROUGH · NO COMMITMENT · SEE YOUR OWN DATA